Professional
Experience
Copywriter/Red Ventures - Magenta Technologies
Charlotte, NC
February 2022 - Present
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• Control content design and strategy for key pages of a total website redesign across four Ingersoll-Rand Company subsidiaries’ websites.
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• Create optimized user experiences, increased accessibility, and seamless transitions across sites.
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• Meet and present work to stakeholders daily; ideate and edit work as needed to fit stakeholder needs.
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• Collaborate internally with business strategists, designers, associates, managers etc. to produce the best experience for the user and stakeholder.
Freelance Copywriter/Red Ventures - Million Mile Secrets
Charlotte, NC
October 2020 - July 2021
• Crafted between 3 and 5 feature length travel articles per week to be published on the Million Mile Secrets website.
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• Utilized spec sheets from the employer as guidance for each assignment to work independently.
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• Conducted 10 or more hours of independent research per week on the travel industry for assignments.
Skills
& Expertise
Associate Copywriter/Red Ventures - Magenta Technologies
Charlotte, NC
August 2021 - February 2022
• Lead all SEO refreshes and new content for educational and transactional purposes to be posted across sites by becoming a subject matter expert in HVAC.
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• Write and increase the Google ranking of 2-5 SEO 1000+ word content pieces per week to the first page of results.
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• Collaborate with and meet deliverables for stakeholders on a regular basis to create the best customer experience across their brands.
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• Ideate and strategize content to be posted across all sites.
Freelance Copywriter/Seiden Advertising
New York, NY
September 2019 - April 2020
• Provided content for social media campaigns to increase interest and sales to a life plan community in New York City.
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• Planned all content with a content calendar and posting schedule that fit the client's needs.
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• Worked independently to meet deadlines in a fast and efficient manner, providing a month of work at a time.
Education
University of Richmond | Bachelor of Arts in Journalism
Richmond, VA
August 2017 - May 2021
Queen Mary University of London | Study Abroad
London, United Kingdom
September 2019 - December 2019
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Major: Journalism
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Minor: Business Administration
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GPA: 3.71/4.00
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Graduated Magna Cum Laude
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SEO: 3+ years of experience in writing web-based copy for natural search optimization.
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Social Media: 3+ years of managing accounts with hundreds of thousands of followers. Experience with natural posts, paid posts and planning content.
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Copyediting: completed a 4 month course in understanding the intricacies of grammar and how to best edit written word.
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Digital Writing and Editing Platforms: experienced in Figma, Figjam, InVision, Sketch, Wordpress, and Wix.
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Research Based Content: From the world of travel credit cards, to the intricacies of the inner workings of an air conditioner, I'm experienced in conducting thorough research to become a subject matter expert on anything.
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Business Platforms: Experienced in Excel, Google Suites, Okta, Confluence, Jira, Asana, Helios.
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Collaboration: Countless years of working with peers, colleagues and superiors toward reach a common goal.
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Interviewing: 4+ years of experience as a journalism student tasked with curating social skills and speaking to others for the sake of a story.